Intelligent Portable Translation Machine
Facing pain points such as cultural adaptation issues and user privacy and trust challenges. Brands looking to quickly build brand cachet and tap into overseas markets.
U.S. dating apps for youth.
The market is competitive, with established apps dominating, making it hard for Duet to gain traction. High user acquisition costs and limited brand awareness reduce the effectiveness of traditional advertising.
DUET
LIFESTYLE CONTENT COMMUNITY APP
In the early stages of promotion, Lemon8 faced low brand awareness, intense market competition, high user acquisition costs, cultural adaptation issues.
Personalized novel reading app
Literie faces challenges such as intense market competition, slow user growth, content localization issues, and low platform awareness.
LITERIE
Smart In-Car Entertainment System
As one of TikTok’s breakout products of the year, the project had seen weak performance. The brand sought to tap into new growth by focusing on live streaming.
Intelligent Portable Translation Machine
The promotion is faced with challenges such as insufficient user awareness, fierce market competition, and difficulty in paid conversion, and needs to enhance brand influence and user conversion rate through differentiated function display and precise marketing strategy.
SELFYZAI
Financial Information Software
Knowledge of Hong Kong and U.S. stock trading is relatively specialized, and users need a longer period of education and guidance, resulting in higher user acquisition and cultivation costs. Users' dependence on financial applications is low, and user loyalty is difficult to cultivate.
WEALTH
BROKER
U.S. dating apps for youth.
The market is competitive, with established apps dominating, making it hard for Duet to gain traction. High user acquisition costs and limited brand awareness reduce the effectiveness of traditional advertising.
Digital marketing for kitchen utensils
Facing cultural adaptation and user trust issues, Red Chef aims to quickly build brand presence and tap into overseas markets.
REDCHEF
Athletic Lifestyle Brand
Facing cultural adaptation and user trust issues, OQQ aims to empower women to radiate confidence and vitality while quickly building brand presence in diverse markets.
Japan’s Second-Hand Goods Trading App
Mercari faced low brand awareness, cultural adaptation issues, differences in consumer habits, trust and security concerns, as well as localization issues related to payment and logistics.
MERCARI
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