Digital marketing for kitchen utensils
EXPLOITATION OF FOREIGN MARKET
The ceramic frying pan is made of genuine ceramic material, without adding chemical coatings, lightweight, durable, low oil and light smoke, and easy to clean. The stacked pot is made of ceramic rock material and has a detachable handle design, which can be stir fried, steamed, boiled, and baked.
REDCHEF
Marketing Objectives
Platforms
Platforms
KOL/KOC
300+
KOL/KOC
300+
Areas
United States
Areas
United States
Project Challenges
Facing cultural adaptation and user trust issues, Red Chef aims to quickly build brand presence and tap into overseas markets.
Solution
◎Break through the price war: On TikTok, Red Chef stands out with unique, dazzling influencer performances.
Engage quality influencers: Collaborate with influencers for in-depth product explanations to differentiate from low-price competitors.
◎Global brand promotion: Leverage independent sites to maximize global reach and drive conversions.
Project Results
◎In-depth cooperation with over 20 KOL & 260 KOC, A single viral video garnered 1.2 million views, generating over $40,000 in GMV, successfully igniting brand heat and market trends.
Achievement
＄40,000+
Achievement
＄40,000+
